Who We Are
We are a team with +50 years of accumulated experience in E-commerce, M&A, and Brand Management. We are passionate about our work and strive to create the largest house of digital-native brands with amazing products
"Yaba was founded in late 2020 with the goal of building a digital native brands operator of the likes of colossal consumer goods companies. But from the digital, for the digital.
We believe that the best operators are brand owners. For those that fit with Yaba, we welcome them to join us when we acquire their brands. Magic happens when talent and resources join together.
At Yaba we are developing our own technology to be ahead of the market and know beforehand what’s next. Data is king. Because at Yaba, we don’t just operate. We create the future of consumer goods."

Trust
We share our success in order to establish strong bonds.
Impact
We make clients fall in love with outstanding ideas.
Outperform
We orchestrate collective excellence.
Trust
We are committed with our teams to bring out their full singularity.
Impact
We lead to Serve. We serve to Lead.
Outperform
We never limit our ambitions.
Trust
We expand our value(s) in a confident and genuine manner.
Impact
We search for products & services that transcend positively.
Outperform
We go, go, go...